Media Buying Briefing: Black-owned media companies step to the forefront of the upfront

Mediabrands is bringing together a raft of its biggest clients — about 20 Black-owned and Black-targeted media players — for an Equity upfront.

Case Study: How The Week successfully created a children’s media property amid the pandemic

The Week created and grew a children's publication in the unprecedented pandemic year to keep young audiences engaged.

Media Briefing: Media companies’ diversity reports show compounding leadership gap problem

Media companies’ diversity shortcomings pervade their organizations, but lack of diversity among their executive and management ranks is particularly problematic.

Case Study: Vice Media Group on the ‘urgent need to reclaim brand safety’

A keyword blocking strategy at Vice inappropriately determined some articles to be unsafe, according to findings by Vice and Oracle Data Cloud.

Future of TV Briefing: Ad buyers want to fix the TV ad market in this year’s upfront

Heading into this year’s upfront, agency execs plan to demand that TV networks — as well as advertisers — take a more realistic look at the supply of ad inventory.

Marketing Briefing: One year into the pandemic, 4 ways work will remain changed for marketers and agency execs

A new push for flexibility isn’t likely to go away despite hope for a return to some sense of normalcy as the vaccine rollout ramps up.

Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives

Young, digital natives are guiding media agencies' investments in the platforms that they grew up using, namely Snapchat, TikTok and Twitch.

Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data

Publishing execs today face big questions about how to value their audiences and who holds the keys to that value.