Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet.

Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means

Adam Kleinberg transformed Traction into what he’s dubbed a “marketing accelerator” by cutting away much of the full-time staff into a lean, freelance-driven operation that houses a bullpen of subject matter experts.

Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands

YouTube might not be considered the most exciting marketing channel out there, but brands and agencies see the platform as a reliable marketing channel that delivers consistent success.

Media Briefing: What to expect at the Digiday Publishing Summit

As DPS draws nearer, top pain points for publishers are coming to light.

Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell

This week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle.

Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban

The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans. 

Digiday+ Research: Video ads are a growing business for publishers large and small

Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time.

Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app

Agency clients' spending on TikTok may have hit a plateau, while brand marketers are still searching for the right answer when it comes to how much confidence they should have in the platform.