Craig Engler is the svp and general manager of SyFy digital. During his tenure at the NBCU cable network, SyFy has been among the most aggressive digital players from the TV world (its core demographic practically screams for it). SyFy has experimented with Webisodes for hits like Battlestar Gallactica, worked to make shows more interactive with technologies like Shazam, launched social games via Facebook connect, and rolled out multiple brand extentions — including the gamer-oriented Dvice.com and the SyFy-pop culture blog Blastr.com. Just a few weeks ago, SyFy.com introduced the original series The Mercury Men, a nourish, black and white show inspired by old movie serials.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
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Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.