Video: The Attention Economy

The digital media world’s fragmented attention like never before. The challenge for publishers and advertisers is how to combat that fragmentation to reach audiences effectively and efficiently.

Last Thursday I gave a talk on the subject at the Digital Impact conference in Belgrade, Serbia. The publishers and advertisers in a very different market have many of the same problems faced in the world’s largest digital media market. In fact, the conference featured the signing of an agreement between measurement organizations to sort out problems in gauging audiences.Below is video of the presentation, “Digital Media and the Attention Economy.” Stay tuned at the end (or fast forward to it) for an unusual question from a nuclear physicist who maintains that social media has left us “lost in a jungle with no way out.”

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.