This fourth quarter, a majority of media-company publishers are getting restless as the weaker economy continues to impact their direct-advertising sales revenue. Employing ad tech companies to assist in monetizing a site’s remnant inventory (the Admelds of the world) can only go so far, putting revenue stakeholders in a tight spot. Being out in the field, I see an increasing number of publishers employing indirect-revenue strategies with hopes to inch closer to their goals; often this entails partnering with external vendors that can help site monetization beyond just direct-sales revenue or subscriptions.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.
Member ExclusiveDigiday+ Research: Publishers are a lot less pessimistic about subscriptions amid economic downturn
Publishers are clearly pessimistic about how the economy will affect their revenues from ad sales, but there is significantly less pessimism about how subscriptions will fare, Digiday+ Research found.