DIGIDAY editor in chief Brian Morrissey and content director Corey Kronengold sat down with online video leaders to discuss the future of the business. Paul Kontonis, group director of brand content at Digitas, Jason Krebs, chief media officer at Tremor Media, and Jordan Berman, founder of Office Entertainment Network shared their takes on the most pressing issues facing creators and advertisers. The group discusses when branded content will live up to its promise, new avenues of distribution, and the problem of media buyers driving branded entertainment.
Watch live streaming video from digiday at livestream.com
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
May 1, 2024
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
April 30, 2024
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
April 30, 2024
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad rendering preventing in staging
Ad position: web_bfu
Ad position: web_bfu