The finalists have been decided for the 2011 Digiday Video Awards, which honor overall excellence and breakthrough achievement in video media, marketing and advertising.
Pereira & O’Dell are finalists in four categories including Best Creative for their LEGO campaign and Best Social Video Advertising for their Intel + Toshiba campaign. CraveOnline is also well represented, coming in as a finalist in three categories including Best In-Banner Video and Best Video Sponsorship.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
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Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
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SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
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A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.