Short Takes: Why Kevin Rose Loves Facebook

 

Kevin Rose, founder of Digg and Internet celebrity, decided to put his personal media network to the test. Rose, who attracts legions of fanboy followers across social networks, wanted to see which is the most potent traffic driver. So he posted a link to  Burning Man photos on the three major social networks. The result: Facebook is by far tops. On Twitter, Rose drew a paltry .4 percent click rate for 1.2 million followers. Google+ did better, 2 percent, with 128,000 followers. Facebok, however, trumped them all with 3.5 percent click rate out of 235,000 subscribers. No wonder Facebook wants to get into the content business. Rose’s take: It makes sense, people check Facebook multiple times a day. This give my post a greater likelihood of being seen. Rose naturally posted the results via Facebook update. The findings are particularly interesting considering Facebook is making moves to play a larger role in distributing content.

https://staging.digiday.com/?p=2564

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.