Kevin Rose, founder of Digg and Internet celebrity, decided to put his personal media network to the test. Rose, who attracts legions of fanboy followers across social networks, wanted to see which is the most potent traffic driver. So he posted a link to Burning Man photos on the three major social networks. The result: Facebook is by far tops. On Twitter, Rose drew a paltry .4 percent click rate for 1.2 million followers. Google+ did better, 2 percent, with 128,000 followers. Facebok, however, trumped them all with 3.5 percent click rate out of 235,000 subscribers. No wonder Facebook wants to get into the content business. Rose’s take: It makes sense, people check Facebook multiple times a day. This give my post a greater likelihood of being seen. Rose naturally posted the results via Facebook update. The findings are particularly interesting considering Facebook is making moves to play a larger role in distributing content.
More in Media
YouTube is under fire again, this time over child protection
August 17, 2023 • 3 min read
Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
August 17, 2023 • 10 min read
Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.
Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’
August 17, 2023 • 5 min read
Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.
Ad rendering preventing in staging
Ad position: web_bfu
Ad position: web_bfu