Media

Short Takes: MediaBrands Acquires Spring Creek Group

October 5, 2011  •  1 min read  •  By Carla Rover

Mediabrands  today announced that it has acquired boutique social media company Spring Creek Group in an effort to expand its audience-platform offerings through its Mediabrands Audience Platform (MAP).

 “Social media is no longer an experimental marketing method but has instead become a critical component of every brand’s global strategy,” said Clay McDaniel, Managing Partner of Spring Creek Group. Despite Spring Creek Group’s small size – it has approximately 30 employees – the company boasts blue-chip clients such as Microsoft, Best Buy and HTC.
According to Brendan Moorcroft, CEO of Mediabrands Audience Platform (MAP), the addition of Spring Creek Group will enhance the company’s social media strategy, planning and analytics, research and measurement capabilities. The acquisition, Moorcroft said, is a “strategic move to integrate organizations that align themselves with what we are doing here at MAP.”
https://staging.digiday.com/?p=2364
Most Read
Trending in
Digiday Top Stories
  • Media
    Media Briefing: Why publishers hope chatbots will be the latest retention tool

    This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots. Publishers hope chatbots will be the latest retention tool As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites. The four publishing executives Digiday interviewed for […]

  • Media
    Test Test

    However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]

  • Media
    This is a Digioh Test

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam ac venenatis nisi. Aenean condimentum consequat neque, a semper eros fringilla vel. Sed urna diam, faucibus sed enim ac, dapibus condimentum odio. Duis a mi lobortis, interdum quam at, rutrum erat. Integer non mi vitae sem auctor ornare. Suspendisse faucibus cursus ultrices. Vivamus malesuada tristique purus, […]

  • Modern Newsroom
    The Washington Post invests in climate coverage as its team expands to over 30 journalists

    The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.

  • Content & Commerce
    Inside one media company’s strategy to monetize the Fifa World Cup

    Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.