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Beyond Ads
Why Semafor’s CRO Rachel Oppenheim is putting clients first while building an entirely ad-based revenue model
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Member Exclusive
Digiday+ Research: Publishers are short on ad sale optimism heading into the holiday season
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The Programmatic Publisher
Bloomberg Media exerts more control over its programmatic advertising as part of ‘a philosophical shift’
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Content & Commerce
Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds
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Publishing in the Platform Era
News aggregators aren’t growing like they used to, but publishers still see their value
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Agency Culture
Media agencies say investing in employee mental health can boost business
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Insider video ad revenue grows from onsite, direct-sold deals
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Content & Commerce
‘Google is really nailing us’: Publishers re-shift commerce strategies after platform releases flurry of algorithm updates
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Digiday+ Research: Publishers go simple for holiday subscription discounts this year
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Brands in Culture
Brands, want better purchase intent? Advertise on media that share your values
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Digiday+ Media Briefing
Media Briefing: As Facebook CPMs increase, publishers reevaluate their paid acquisition budgets
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Marketing on Platforms
Amazon places its data clean room at the center of its adland charm offensive
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Digiday+ Research: A third of publishers never discount subscriptions
October 25, 2022
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