With Mastermind, Marie-Amelie Sauve is reimagining what a magazine should be

Fashion publishing veteran Marie-Amélie Sauvé wants everyone to slow down.

And she’s launched a new magazine, Mastermind, in the hopes of making that happen. The bi-annual publication calls cultural enrichment its pledge, and aims to rethink the standard formats for magazine features like profiles and fashion editorials.

For example, rather than simply delving into his career, an interview with Canadian filmmaker Xavier Dolan in the first issue explores who he was before he “made it,” and is paired with a collection of photographs from his childhood. A section on architecture seems straight off a liberal arts school syllabus, analyzing the unique ways that structures bring people together and foster community. When it comes to fashion, she’s aiming for spreads that she says are more inspirational than commercial and that privilege a mix of collaborators — both industry stalwarts, like Steven Meisel, and young, upcoming talent that she wants to promote.


More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.