For publishers, the programmatic advertising landscape continues to evolve. Their reliance on programmatic ad sales continues to increase, but they’re dealing with a growing array of new technologies and tactics as they attempt to wring as much value from their inventory as possible.
In November, Digiday Research surveyed 318 publisher executives involved with programmatic ad sales to understand how their programmatic businesses stack up, Cheap Tag Heuer Replica and the trends and dynamics they’re seeing in the market. The full results of the survey are available for Digiday+ subscribers below.
A PDF of the full results is available for download here.
However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
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