A word of warning: this ad placement is on offensive content. That’s what makes it such a bad ad placement. It happened on Boston Barstool Sports, a blog known for its freewheeling nature. It’s also an ad-supported site. That’s how Principal Financial ended up with an overlay ad inviting users to visit its DreamAgain.com microsite over a two-minute video depicting a man defiling a mannequin, along with some additional highly offensive commentary to boot. To top things off, Sprint was able to have an ad on the page, thanks to running on the Meebo Bar on the bottom of the page. Best Buy is currently running on the page.
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
May 1, 2024
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
April 30, 2024
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
April 30, 2024
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad rendering preventing in staging
Ad position: web_bfu
Ad position: web_bfu