The finalists have been decided for the Digiday Mobi Awards, which honor overall excellence and breakthrough achievement in mobile media, marketing and advertising. Three finalists were chosen in most of the categories, of which there are 14.
R/GA has been nominated more than any other agency for its client work. Having been named a finalist in five categories, R/GA is up for an award in “Best Mobile Creative,” “Best Mobile App for Branded Content,” “Best Mobile App for E-Commerce/Retail” and “Best Mobile Platform Innovation.” The majority of these accolades are due to its work on the Nike account.
In the “Mobi Agency of the Year” category, the finalists are Havas Digital, PHD and Branding Brand. In the “Best Mobile/Social Integrated Campaign” category, finalists include OMD (Hershey), PHD/BBDO (Foot Locker) and Hill Holliday/Cetra (Dunkin’ Donuts).
The full list of finalists is available on the Mobi Awards site.
The winners for these categories and others will be announced at the Mobi Awards gala in New York on September 18.
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad position: web_bfu