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Media Buying
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Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
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Coca-Cola quietly considers moving its North American media out of WPP
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The Programmatic Marketer
Ties between The Trade Desk and key media agencies are weakening
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Data Regulation
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WTF Series
WTF are JBPs?
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Brand Safety
How contextual targeting providers’ pitch to brand clients and agencies has changed
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The Programmatic Publisher
The latest earnings round shows public markets aren’t for the faint-hearted
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Generative AI
AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans
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Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
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Marketing on Platforms
Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers
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Business of TV
Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
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Data Regulation
As Big Tech battles EU regulators, it also flaunts its value
February 26, 2025
Generative AI
Why a Samsung-backed startup is testing AI search ads
February 26, 2025
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