The fashion industry’s lack of diversity isn’t just on the runway.
The topic usually surfaces around fashion week, when thousands of models appear on runways and the world can watch which designers embrace diversity, and which don’t. Among designers, there’s also a striking lack of diversity. And behind the scenes, the fashion industry is often just as lacking in diversity at the executive level. In the retail industry, black workers account for 11 percent of retail employment, but just seven percent of management and senior positions like human resources, public relations, administration and sales, according to a 2015 report on retail race divide by Demos, a public policy organization.
In Glossy’s latest Confessions, where we grant anonymity in exchange for honesty, we speak to a black fashion brand consultant who has had more than 20 years experience at an executive level in the fashion industry, working with and for brands, retailers, buyers, sales teams and executive boards. Visit Glossy.co for the story.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.