The Yoox Net-a-Porter Group is interested in more than having a conversation with customers on WhatsApp.
On Thursday, CEO Federico Marchetti announced the company’s plans to sell luxury goods on the platform, which has a reported 1 billion active users. Through its Fashion & Luxury Innovation Committee, a group of YNAP and brand executives that work with strategic partner IBM on new e-commerce solutions, the company is building its own technology to sell products through the app.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu