#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks

McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out over the lack of mozzarella cheese, resulting in fried and hollowed-out logs of bread crumbs. So, they’re complaining on social media with some people using the hashtag #wheresthecheese.
#wheresthecheese @McDonalds pic.twitter.com/zGN5oVG17B
— Dennis Guerra (@coachdguerra) January 28, 2016
@Reachout_mcd @McDonaldsCorp new cheese sticks are perfect for the lactose intolerant #dairyfree #wheresthecheese pic.twitter.com/AeqLWOWNEG — Lisa (@lisa_sparkles) January 25, 2016
#hoverboards that don’t #hover, #mozzasticks without cheese, when will the disappointment end? #wheresthecheese pic.twitter.com/sPwcbadaww
— DerekB (@punkrockmohawks) January 29, 2016
My girl got mozzarella sticks from McDonald’s and they gave her them with no cheese @McDonalds y’all slacking pic.twitter.com/0JD6njZeQr — Twan (@AntoineFulton) January 17, 2016
So, how did this happen?
In a statement, McDonald’s said that while a “low volume” number of people were affected, the anger was enough to provoke an explanation. “In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served,” McDonald’s said.
Obviously, this isn’t the biggest furor emanating from social media that McDonald’s has had to endure, but it’s a minor blow for its fledgling 2 for $2 value meal. Earlier this week, Wendy’s and Burger King went at it on Twitter over who had the best deal. Both of those brands have remained silent on the issue, so far.
McDonald’s customers who ordered mozzarella sticks are in for a rude surprise. #WheresTheCheese
Ad rendering preventing in staging
Ad position: web_incontent_pos1Posted by Digiday on Friday, January 29, 2016
More in Marketing

In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.

With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu