“I Forgot My Phone,” a new short film that has been making the rounds online, vividly and depressingly illustrates our communal smartphone problem. In a series of essentially dialogue-free set-pieces, we see Charlene deGuzman, the actor and comedienne who wrote the short, navigate her daily life as everyone around her becomes increasingly more absorbed in their tiny screens.
The viewers are left to come to their own conclusions, but message is hardly subtle: all of us are missing out on more and more real life experiences as we increasingly view the world around us at arm’s length, through Instagram-filtered lenses. The fact that it’s been going viral (NPR, Laughing Squid and Gawker have all blogged it) means it’s resonating with people. Which perhaps provides a small glimmer of hope that we’ll put our phones down the next time we propose to someone.
Watch the film here, if you haven’t already seen it on your phone, that is:
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.