If brands can be counted on for one thing, it’s to be horrible at Twitter. From spouting bizarre non sequiturs to hijacking trends like “throwback Thursday” and its #tbt hashtag, these are just the latest in a never-ending stream of brand Twitter missteps.
Wet venom luau? Ovulate new mu? Tuna vowel emu? We’re stumped Tropicana!
Ad position: web_incontent_pos1
Ad position: web_incontent_pos2
Is this Hallmark’s Twitter feed or Glade’s?
Yes, Snapple, all the time. Especially after smoking whatever it is you’re on.
@Scaryanna’s reply almost makes Del Taco’s tweet worth our while.
Zing! Anyway, Burger King, this is NOT how you do #tbt! Get it right, or better yet, just don’t do it at all.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu