Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Join the conversation! Today, we’re talking about diarrhea. Hello? Anyone there?
Check out this week’s batch of forced, nonsensical brand tweets from brands like Skittles, Honda and others.
For some, the grammatical atrocity trumps the diarrhea-engagement ploy. You weren’t kidding about “awkward,” Pepto. The best reply came courtesy of @jbrons: “Log out forever.”
Skittles

Going to defer to @ahumblemoose on this one: “Um, that’s not the song, bro.” Nor is it, um, funny.

What exactly was the thinking was behind this tweet — how long did it take to come up with the strategy and the copy for this one? We’re not sure who is worse: Applebee’s or the 65 people who favorited it.

It’s always perturbing when a huge brand uses the first person in a tweet. And it’s always unfortunate when companies make feeble jokes about their own products. So good work BK, you killed two birds with one stone.

Please don’t share your hilarious #randomthoughts, Chips Ahoy. You’re a cookie brand, not Jack Handey.

Did you happen to have this haystack with the Honda grille emblem image lying around and you just figured you’d make it work in a tweet somehow, or did you come up with the copy first and then make the art? Either way, no.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu
