With all the hype surrounding Caitlyn Jenner, this was only inevitable: There’s now a Halloween costume based off her Internet-breaking Vanity Fair cover.
With a price of $50 to $75, the unisex costume sheer white costume includes a wig styled after Jenner’s hair, shorts and a “pageant sash” that reads “Call Me Caitlyn.”
“The costume is a daring and humorous piece that is something fun for Halloween,” reads a description on Wholesale Costume Club. Other retailers, including well-known Spirit Halloween and AnyTime Costumes, said it’s also planning to sell it.
Even though Halloween isn’t for another 66 days, shoppers are already expressing their outrage on Twitter, blasting the outfit as “transphobic,” “dreadful” and “disgusting.” Here are some of the most heated opinions:
I’m always down to educate but having to explain why Caitlyn Jenner costumes are transphobic and bad is disheartening.
— thick white goddess (@emfection) August 25, 2015
In all honesty if you dress as Caitlyn Jenner for Halloween expect me to remove you from my life in every way, shape, and form. — madi. (@madimoisellee) August 24, 2015
The struggle that Caitlyn Jenner has to face isn’t a Halloween costume. Whoever made this is a shitty person. pic.twitter.com/dlwP4LJraw
— RXB SPXXRS (@Sonickid1234) August 13, 2015
The fact that they used a man to model the Caitlyn Jenner costume is beyond disgusting… — Lily (@luxxlily) August 25, 2015
Of course, it’s well-documented how un-politically correct Halloween costumes have been for years and others online have pointed out that this is just this year’s “Sexy Ebola Costume” that also angered people.
Mass outcry over Caitlyn Jenner Halloween costume but nothing about the ongoing Indian Chief, Mexican mariachi, Geisha or other costumes
— TOOTHTAKER (@i_toothtaker) August 22, 2015
Either way, the costume is viewed as offensive to the transgender community who are calling on Spirit Halloween to stop selling it.
Activists have launched a Change.org petition saying Spirit’s profit off the costume “will only lead to greater transphobia and marginalization of an already at-risk community.” It has garnered 1,800 signatures.
That hasn’t seem to deter Spirit from selling it. Lisa Barr, the senior director of marketing at Spirit, told CNBC that it’s a celebration of her and the “costume reflects just that.”
Spirit hasn’t yet answered Digiday’s request for comment about how sales are going. Regardless, the retailer is probably reveling in the attention just as much as Jenner is, albeit for different reasons.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.