This week’s Throwback Thursday features how coffee has been sold to you across decades, from Folgers to Sanka and Yuban. Let’s say a lot of the approaches taken wouldn’t fly today.
Many of these commercials weren’t just hot and strong on the caffeine, but on sexism too. Many flustered housewives of the 1960s and ’70s were apparently relying heavily on their coffees to perk up their domestic bliss — or that’s what the coffee brands wanted them to think.
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TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
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