Gigi Hadid is the model of the moment, literally. The 21-year-old was named the British Fashion Awards’ international model of the year on Monday and was chosen as Model.com’s top model last year. Hadid has graced the covers of 11 international Vogue issues (two were Teen Vogue), as well as Elle, Vanity Fair and W Magazine. In addition, she has collaborated with Tommy Hilfiger on a clothing line, partnered with Stuart Weitzman on a line of boots and fronted campaigns for Tom Ford, Maybelline and Versace, among others. And that’s not to mention the multiple top designer runways she’s walked. Oh, and she hosted this year’s American Music Awards.
Hadid seems to be ever-present in the spotlight thanks to social media, which has acted as a catalyst to building her personal brand. Please visit Glossy.co for the full story.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.