‘There’s already saturation’: Where does top model Gigi Hadid go from here?
Gigi Hadid is the model of the moment, literally. The 21-year-old was named the British Fashion Awards’ international model of the year on Monday and was chosen as Model.com’s top model last year. Hadid has graced the covers of 11 international Vogue issues (two were Teen Vogue), as well as Elle, Vanity Fair and W Magazine. In addition, she has collaborated with Tommy Hilfiger on a clothing line, partnered with Stuart Weitzman on a line of boots and fronted campaigns for Tom Ford, Maybelline and Versace, among others. And that’s not to mention the multiple top designer runways she’s walked. Oh, and she hosted this year’s American Music Awards.
Hadid seems to be ever-present in the spotlight thanks to social media, which has acted as a catalyst to building her personal brand. Please visit Glossy.co for the full story.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu