Over the last two years, a lot has changed for Atlanta-based advertising agency Fitzco. Like the rest of the world, the agency has weathered the Covid-19 pandemic. At the top of this year, the agency started return to office plans, grappling with what in-office work looks like today.
In light of a highly transmissible virus with a lot of unknowns at the time, Fitzco, along with the rest of the working world, closed its doors. Remote work became the norm for many, including the ad agency. To put it in perspective, the Pew Research Center reported that in 2019 (pre pandemic), only 20% of people surveyed said they were doing their jobs from home. By the end of 2020, that number jumped to 71%. Of that 71%, most of them started working remotely because their offices were closed until this supposedly blew over.
On the first episode of The Return, senior marketing reporter and host Kimeko McCoy talks with Fitzco’s staff about everything from disappearing lines between work life and home life to how they’re now managing expectations ahead of their first day back to in-person work. All while the pandemic rages on.
Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work.
In four episodes, The Return follows Atlanta-based advertising agency Fitzco as the company returns to the office after a two year-pandemic hiatus, answering questions about Covid-19 safety protocols amidst each new wave of the virus. It will also examine company culture, the push to change the future of work and what true work-life balance looks like.
The Return is hosted by McCoy and produced by Digiday audio producer Sara Patterson. Subscribe to the Digiday podcast now on Apple Podcasts, or wherever you get your podcasts.
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.