In the digital media world, there are metrics for everything. Everyone is always measuring something and showing off the numbers, whether it’s clicks, pageviews, followers or likes.
Philip Westman, a creative at BBH Los Angeles, and Marcus Sjögren, a copywriter at Spenat in Sweden, took it upon themselves to come up with a new metric with their new side project. ScrollKeeper is a Chrome app that lets you measure how far you’ve scrolled on the Web, or as they put it “how far you walk on the roads of the Internet.”
“There are numbers and stats for everything, but when it comes to scrolling – something we do all day everyday – we didn’t have a clue,” said Westman.
Westman and Sjögren, who are friends from ad school in Sweden, came up with the idea for ScrollKeeper and asked their friend Martin Pagh Ludvigsen, interactive director at Acne Production in LA, to build it. All you have to do is install the ScrollKeeper Chrome extension and refresh your Chrome browser page and then start scrolling. ScrollKeeper immediately begins keeping track of your daily scrolling distance.
To keep you motivated, there are special scrolling landmarks that ScrollKeeper will alert you of. For example, when you’ve scrolled 112 kilometres, the app will inform you that the distance is equal to the longest solo swim ever. Also, according to Sjögren, they are planning on giving a prize to the first person who scrolls the distance to the moon.
Ad position: web_incontent_pos1
“After seeing so many posts by friends bragging about their runs, we really needed to do something. So instead of going out running ourselves, we made this thing,” said Sjögren.
Think of it as your Nike Fuel Band for Web-browsing stamina and start being the annoying person who constantly tweets and posts on Facebook about their farthest scrolling distance.
Ad position: web_incontent_pos2
Image via Shutterstock
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu