#TellingItLikeItIs: Chris Christie’s hashtag is hijacked by critics over his record

If a presidential candidate isn’t being attacked online, are they actually running? First, Jeb Bush’s overly excited logo that caused him grief, then came the Donald’s implosion. Today, a hashtag has gone off the rails for Chris Christie.

The New Jersey governor announced he’s joining the crowded Republican pack currently running for president. He launched it with the hashtag #TellingItLikeItIs, a nod to his brutish personality.

“Less than 10 out. I’m ready #TellingItLikeItIs,” he tweeted. What happened next should come as a surprise to no one.

It wasn’t long before his campaign lost control of the hashtag and Twitter users began pointing out the his record’s flaws. Social media analytics service Topsy measured 4,000 tweets with the hashtag, a majority of them skewing negative.

His harshest critics used the hashtag to attack his record, like this one from the New Jersey Education Association:

Other teachers, with whom Christie has fought publicly over pensions, also joined in the trolling:

Planned Parenthood used the hashtag to call out Christie’s track record on women’s health.

And others pounded Christie over his handling of Hurricane Sandy.

Welcome to the campaign trail, Chris — it’s going to be a long one. But don’t blame us for #TellingItLikeItIs.

https://staging.digiday.com/?p=123978

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.