‘Sick and tired of no one innovating’: Confessions of a financial tech entrepreneur

It can be hard to keep track of all the apps that help users save money or get access to credit. Financial technology entrepreneurs have an impressive track record of developing products for underserved, low-income populations. Big banks are increasingly offering startups big money and advice to build these products. But in the startup sphere, some feel pushed by the banks to work on products for lower-income customers. To them, this lets the banks to appear like they’re giving back, while keeping the startups out of the more profitable high-income customer segments.

For the latest Digiday Confessions series, we spoke to a startup entrepreneur with considerable experience in the banking sector. Here are the excerpts, edited for clarity.

Big banks are supporting startups working on products for poor, underserved populations. Do you think this is because they actually care?
The financial inclusion thing is ominous. It’s because the banks have high fixed costs and aren’t able to reduce them. We do all the things they don’t want to do, picking up the pennies in front of the steamroller. But don’t come into the high-earning area.

So banks are making more money off of high-income customers and are pushing the startups to take the lower-income ones they don’t want?
They would much rather get their tax breaks and give to charity and say they’re doing good for the country than get their hands dirty with a bunch of very subprime demographics. The fintech guys have to go to high risk. If you’re a bank, you can cherry-pick all the rich people and not have as many defaults in a downturn.

Do you have to work with a bank to be successful in the startup world?
Really, there’s no getting out of it. Even if you’re a money transmitter you still need a bank account — you still need to hold your money at a bank. If you’re doing something with cards, you have to have a card issuer and the card issuer has to be a bank and a member of Visa and MasterCard if you use them as well.

What about accelerators and incubator programs where the banks mentor startups. Doesn’t that show their goodwill?
They just steal your ideas. They’re not doing it for the good of their soul. They’re doing it to take a chunk and or steal the idea as you build it and do it themselves.

Are there areas where startups can get into that banks aren’t addressing?
You see things like student loans like SoFi. They realized that banks didn’t understand the difference between a Harvard grad and a whatever local college grad. They’ve managed to get into a spot where the banks are too lazy to even sift through the data.

If it’s so hard to get your product to market, what’s the objective of a startup entrepreneur? Is it just to cash in when you’re acquired by a bank?
If you’re looking to make a little bit of money quick, it’s probably not a bad play, but if you’re actually looking for any kind of change in the world, and you believe in that, it’s not a good move. That’s the reason why people go into this, and I believe I’m one of them. I am bored and sick and tired of no one innovating in the space.


More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.