For Camper, it was never just about the shoes.
The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from other high-end brands that have established themselves as lifestyle brands — not just fashion companies — by opening a line of boutique hotels in the world’s most fashionable locales.
To read the rest of this story, please visit Glossy.
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu