San Pellegrino is taking fans for a stroll through Taormina, Sicily, three minutes at a time.
“Three Minutes in Italy,” a campaign created by Ogilvy New York, is a Facebook app that enables people to virtually “walk around” the streets of Taormina via special San Pellegrino robots.
By liking the app, users can then get on the virtual queue for their chance to control one of the robots and remotely guide it through Taormina’s streets — San Pellegrinio chose the city of Taormina because that is where the ingredients for its fruit beverages come from. Through the Facebook app, users can click arrows to steer the robots around and tilt their heads. The life-sized roving robots are equipped with two-way audio-video connection and language translation capabilities so that users can locals can actually see each other and talk to each other. The robots are also accompanied by brand ambassadors to encourage passersby to interact with the robots and the online virtual visitors.
For users who’d rather not interact with the locals via video/robot, there is a “scenic tour” option where users can control a Skybot device that offers a birds-eye-view of the city.
The campaign runs daily until Aug. 17, from 9 am to 3 pm ET, so try out one of the robots and practice your Italian before it ends.
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu