Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
When Michelle Lee became editor-in-chief of Allure magazine last fall, she had her sights set on significant digital transformation.
With a background in digital media and web design (most recently as the former editor-in-chief and chief marketing officer of Nylon), she set out to expand Allure’s e-commerce play and make it easier for visitors to use the relaunched site, which went live today. The redesign was largely focused on improving the user experience with with more opportunities to engage with the content and more ways to find new beauty products.
To read the rest of this story, please visit Glossy.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
Ad position: web_bfu