Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Kentucky is not synonymous with hip. Three creatives have taken it upon themselves to rebrand the state.
Whit Hiler, Griffin VanMeter, and Kent Carmichael decided that Kentucky’s slogan “Unbridled spirit” didn’t say much about the state and what it has to offer. Instead the three, who are calling themselves Kentucky for Kentucky, have come up with what they think is a more fitting state slogan: “Kentucky Kicks Ass.”
It’s certainly more to the point and will appeal to young people looking for a kick-ass time. Kentucky for Kentucky’s rebranding campaign includes “Kentucky Kicks Ass” posters with slogans like “In Kentucky, there are more barrels of bourbon than people” and “In Kentucky, fried chicken was invented. Cheeseburgers too. Possibly even bacon.” There are also American Apparel printed T-shirts you can buy too. A place with bacon and bourbon and t-shirts with ironic slogans? Sounds like the Williamsburg of the South? Quick, hipsters, book your tickets to Kick Ass Kentucky now and watch the introductory video below. (via AdFreak)
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu