Razorfish Loses Top Ad-Buying Exec Lanctot

Following fast on the heels of a CEO change, Razorfish is losing its top media executive, Jeff Lanctot, who is leaving the company, according to sources.

Lanctot is a longtime Razorfish veteran, stretching back to Avenue A, which acquired Razorfish in 2004. He briefly left the agency in 2009 for a job at Microsoft, returning as chief media officer in 2011. His departure comes a little over a week after Razorfish CEO Bob Lord departed for AOL, where he will run its ad network business. He was replaced by Pete Stein.

Lanctot does not yet have a new job, according to sources. His replacement at Razorfish is also unclear. Stein was unavailable for immediate comment.

https://staging.digiday.com/?p=45078

More in Marketing

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.