Starting next Thursday, designers, models, stylists, celebs and fashion bloggers alike will descend again on Lincoln Center to oooh and ahh over next season’s runway trends at New York Fashion Week. But for those of you who are not part of the fashion elite, you can still experience Fashion Week online with Pinterest’s newly created Fashion Week hub.
The Pinterest Fashion Week hub aims to be a place for pinners to see specially curated Pinterest boards from designers, brands, publishers and bloggers who are participating in Fashion Week.
“We wanted to make it possible for everyone who loves fashion to participate and turn their inspiration into things in their real lives,” said a Pinterest spokesperson. “People can expect to discover boards about the details inspiring the latest collections, suggestions on how to bring the looks to life, and behind-the-scenes access to some of the biggest shows, from designers like Michael Kors.”
Pinterest isn’t an easy platform for all brands – if you don’t have a wealth of visual content and your brand isn’t particularly design-related, Pinterest is tough – but for retailers and fashion brands that have lots of visual content related to their products, Pinterest can be a good fit and can actually drive sales.
According to data from Digitas, top brands in the fashion and retail space average 46 repins on every pin, and data from Rich Relevance shows that Pinterest accounts for 25 percent of retail referral traffic and that Pinterest shoppers spend more money than Facebook shoppers. According to Pinterest, there are already thousands of brands and businesses actively using Pinterest to showcase their products and reach their customers. The Fashion Week hub is meant to be an more specialized Pinterest experience for fashion lovers.
Ad position: web_incontent_pos1
Designers and style influencers like 3.1 Phillip Lim, Elle, Garance Dore, Huffington Post Style, Into the Gloss, Kate Spade, Lucky Magazine, Man Repeller, Maybelline, Oscar de la Renta and Nordstrom are participating in the hub and are creating special Fashion Week boards, which cover topics like spring trends, street style and beauty tutorials.
Last year, the Wall Street Journal launched its own Fashion Week pinboard on Pinterest to give its readers and Pinterest users behind-the-scenes pictures taken by WSJ reporters who were at the runway shows. This is the first time Pinterest itself is creating something around Fashion Week, and according to Pinterest, it will create other the Fashion Week hubs for other cities’ Fashion Week events.
Ad position: web_incontent_pos2
Image via Pinterest
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu