Electro-pop band Swiss Lips’ latest music video lets you play along with the song — literally.
Philips — with the help of its agency Ogilvy & Mather London — has teamed up with Swiss Lips to create a new kind of interactive music video/video game for the band’s song “Carolyn.” The retro video game lets players create unique remixes of the song while playing a late 80s style 16-bit graphic car chase computer game.
“Essentially you get to be a DJ and a music video director while playing a video game,” explained AJ Coyne, account manager at Ogilvy London. According to Coyne, the synth-heavy 80’s vibe of the song “Carolyn” inspired the “classic, old-school driving game.”
This music video game is part of Philips’ “You Need to Hear This” campaign, which aims to connect a younger, music-loving audience with the electronics brand. Other elements of this larger campaign include a partnership with Noisey, Vice Magazine’s music channel, to create a special “You Need to Hear This content hub featuring music-related content, like short films, interviews with up-and-coming artists and special playlists. In July, Philips also created special music-playing pub tables for various pubs across the U.K. as part of the campaign.
The premise of the game is that you have to steal Carolyn, the apple of your eye, away from rap artist Flame Gang. As you drive and use your keyboard arrows to control the car. The way you play the game affects the track, so every turn you take and items you hit on the road change the sounds of your remix and the outcome of your music video. There are 7 different audio worlds to explore each with audio power-ups (like guitars and drums) and weapons to shoot at the Flame Gang van, which also create sounds in the remix.
“Every sound you hear in the game was created by Swiss Lips specifically for the experience,” explained Coyne. “There are multiple endings and thousands of potential remixes, so the more you play the better your music video.”
Once you are done playing you can save and share your unique “Carolyn” remix and music video. Play for yourself and enjoy your custom Swiss Lips remix.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."