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The Creator Economy
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
March 31, 2023
Member Exclusive
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
March 31, 2023
Marketing on Platforms
Why DOOH is a big draw for startups and direct response marketers
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Gaming & Esports
‘I hate advertising in games’: Q&A with Epic Games’ Tim Sweeney and Saxx Persson on the future of Fortnite, Unreal Engine
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Marketing on Platforms
Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them
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Audio Anywhere
With podcast advertising maturing, more mainstream brands want in on growth
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Member Exclusive
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
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Marketing on Platforms
As its future hangs in the balance, TikTok tries to keep advertisers on its side
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Gaming & Esports
How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
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Marketing on Platforms
When it comes to TikTok, some marketers proceed with caution
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Member Exclusive
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
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Brands in Culture
Pringles goes all in on social to put college athletes front-and-center for ‘March Mustache’ campaign
March 24, 2023
The Creator Economy
Short-form video needs better monetization, creator funds aren’t the way to do it
March 24, 2023
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