Now Israeli soldier Halloween costumes are sparking outrage

Halloween costumes are the new political battleground.

Both Amazon and Walmart are under fire for selling children’s costumes of Israeli Defense Forces soldier, complete with olive green top embroidered with Hebrew lettering roughly translated as “Israeli Army,” pants, belt and a red beret. The toy gun is not included, apparently.

Cue social media mobs. Walmart has attracted the ire of social media for selling a kid-sized Israeli Defense Forces costume for the everyday low price of $27.44. It’s since has sold out on Walmart’s website, but it’s still available for purchase on Amazon where it’s averaging a one-and-a-half-star review. The product comments section has pretty much become yet another place to argue the merits of the intractable conflict.

The IDF uniform joins a long line of other controversial costume that happens every year as Halloween nears. A Caitlyn Jenner costume that’s been on sale since August was blasted as “transphobic,” although Jenner herself said she wasn’t offended by it.

The rhetoric toward the polarizing costume was similar on Twitter, too:

Walmart and Amazon did not immediately respond to Digiday’s request for comment.

The Israeli soldier costume isn’t the only polarizing military-themed costume for sale on either of these retailers. There’s a similarly priced, gun-wielding U.S. Special Forces kids costume and a grenade-holding U.S. Navy Seal child’s costume, too.

Perhaps it’s just easier to dress up as Pizza Rat.

https://staging.digiday.com/?p=143146

More in Marketing

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.