Mentors to millennials: ‘Excitement is contagious; drop f-bombs!’

Ask any successful leader in media or marketing and they’ll tell you they didn’t — they couldn’t have — done it all on their own. Behind every great agency executive you’re likely to find a mentor. That’s why we’ve gathered some of the brightest young minds in the the digital advertising space in Vail, Colorado, this week for the annual Digiday Agency Innovation Camp.

Around 80 young digital natives — all in their late 20s and early 30s — are on hand to meet, greet and compete in a series of games, challenges and brand hacks. Central to the experience is mentorship. Executives from M&C Saatchi, Digital LBi, Huge and others took time between the fun and games to share their collected nuggets of wisdom. The takeaway: Be passionate about what you do. And passion isn’t something you can will into existence.

“Excitement is contagious,” said Whit Hiler, creative director at Cornett. “Stand up, drop f-bombs, get everybody hyped up.” Adam Price, social media program manager at Dell urged younger employees to get mad. “Problems have to make you angry,” he said. “You have to look at problems, you have to say I will solve that even if i have to step out of what i think my role is.”

Watch the video above to see what other tips the mentors had for the millennials.

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.