We’ve recapped the buzziest news of this week in under a minute so you can sound just a little bit smarter at happy hour today.
Imagine a world in which we’ve bridged the divide and settled our differences. Imagine a world in which there’s … a McWhopper. Well, don’t hold your breath: Burger King approached McDonalds about a partnership, but the Golden Arches nixed the idea. Proceeds would have been donated to charity. Instead we’ll just have to watch the burger wars rage on.
Maybe they’ll be broadcast on Snapchat? The platform is expanding its roster of publishers. Now you get more daily snaps of all things food from Tastemade, games from IGN and news from Mashable.
Meanwhile, Uber appears to be edging into the public transportation game: In addition to door-to-door service, riders can now get picked up at a specific location along a designated route.
Or you could just stay in and watch Netflix where, coming soon, you’ll be able to watch “Smosh, the Movie.” Yikes. The streaming video platform is adding a slate of exclusive films and TV series catered to teenagers and tweens.
Online retailers including Spirit Halloween, AnyTime Costumes and Wholesale Costume club are being slammed as selling a Caitlyn Jenner Halloween costume that many online found insensitive and transphobic.
Let us know if there’s anything you think we should know from this week.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."