The digital media industry starts and ends with the brands that pay the bills. Getting to know what’s on the minds of the decisionmakers at top marketers is pretty important to agencies and publishers alike. We culled through the accounts of some top brand marketers to find five worth following.
@babs26: Babs Rangaiah, vp global media innovation, Unilever
funny..this was the economist article about facebook 5 years ago..essentially calling them “hype” economist.com/node/9990635
— babs rangaiah (@babs26) February 2, 2012
@shivsingh: Shiv Singh, global head of digital, PepsiCo
Amused how Apple is now more of a phone company that also sells computers (by revenue) — Shiv Singh (@shivsingh) January 25, 2012
@kdoohan: Kevin Doohan, head of digital marketing, Red Bull
@alewnes: Ann Lewnes, senior vice president of global marketing, Adobe
@bestbuycmo: Barry Judge, CMO, Best Buy
Did you know all of MIT’s course material is available online for free. Only 100 million people have downloaded that content. Unbelievable!
— Barry Judge (@BestBuyCMO) January 27, 2012
More in Marketing
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu