Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats
Despite the warm weather blanketing of the country, it is actually Christmastime.
In celebration of it, we trawled through the data to present you with the holiday’s most streamed (spoiler: it’s Queen Christmas herself, Mariah Carey), searched and talked-about online.
9,147,000: Per usual, Mariah Carey’s “All I Want for Christmas Is You” is the most-streamed Christmas song on Spotify around the world last week, according to the streaming site’s charts. In the U.S. alone, the song is averaging 440,000 daily plays, raking in roughly $66,000 in royalty fees every week alone for the singer.
$47.90: That’s how much the average American spent online between Nov. 1 and Dec. 19, according to a report from the marketing firm Slice Intelligence. Online shopping has jumped 9.5 percent over last year as people choose the Internet over malls. In all, 91.47 million people shopped online this holiday season.
420,000,000: ShipMatrix Inc. forecasts that many packages to be shipped by UPS this month, while FedEx will deliver 228 million parcels — a spike of 8 percent over last year thanks to an increase in online shopping.
Ad position: web_incontent_pos1
12,859,239:Weather.com tells us that’s how many page views its racked up from Dec. 23 at midnight until 11:30 am today, as people search for Christmas weather.
48,979,000: The number of people who tweeted about Christmas between Nov. 27 and Dec. 23, with the sentiment surrounding it being a whopping 61 percent negative, Amobee Brand Intelligence tells Digiday. In regards to Christmas shopping, 13 percent of tweets mentioned Kendall Jenner’s wildly popular lip gloss kit.
823,000: The most searched-for holiday movie in December is the 1983 comedy “A Christmas Story,” according to data from iQuanti.com.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu