Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats

Despite the warm weather blanketing of the country, it is actually Christmastime.

In celebration of it, we trawled through the data to present you with the holiday’s most streamed (spoiler: it’s Queen Christmas herself, Mariah Carey), searched and talked-about online.

9,147,000: Per usual, Mariah Carey’s “All I Want for Christmas Is You” is the most-streamed Christmas song on Spotify around the world last week, according to the streaming site’s charts. In the U.S. alone, the song is averaging 440,000 daily plays, raking in roughly $66,000 in royalty fees every week alone for the singer.

$47.90: That’s how much the average American spent online between Nov. 1 and Dec. 19, according to a report from the marketing firm Slice Intelligence. Online shopping has jumped 9.5 percent over last year as people choose the Internet over malls. In all, 91.47 million people shopped online this holiday season.

420,000,000: ShipMatrix Inc. forecasts that many packages to be shipped by UPS this month, while FedEx will deliver 228 million parcels — a spike of 8 percent over last year thanks to an increase in online shopping.

12,859, tells us that’s how many page views its racked up from Dec. 23 at midnight until 11:30 am today, as people search for Christmas weather.

48,979,000: The number of people who tweeted about Christmas between Nov. 27 and Dec. 23, with the sentiment surrounding it being a whopping 61 percent negative, Amobee Brand Intelligence tells Digiday. In regards to Christmas shopping, 13 percent of tweets mentioned Kendall Jenner’s wildly popular lip gloss kit.

823,000: The most searched-for holiday movie in December is the 1983 comedy “A Christmas Story,” according to data from

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.