Kit Kat wants its limited edition white chocolate Kit Kats to live on forever. So the chocolate candy brand decided to get artsy, because what better way to preserve something than immortalize it in a piece of candy art.
Kit Kat got Australian illustrator Mike Watt to make 50 original works of Kit Kat art for its “Final Fifty” campaign. The medium was the last 50 white chocolate bars melted down. Watt used the molten white chocolate to paint 50 different images onto canvas. Watt used a knife to scrape out his designs, creating white chocolate reliefs. It’s pretty cool.
You can see a gallery of all 50 works of Kit Kat art on the brand’s Facebook page. Kit Kat is asking fans to pick their favorite of the “final fifty” and explain why.
Watch the video below to see how Watt created his chocolate paintings.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu