J.Crew to follow Madewell’s lead with its first Instagram sale
To drive sales of a new pair of pink sunglasses, J.Crew is taking a page out of sister brand Madewell’s playbook.
J.Crew’s first social media presale launches Tuesday, and with it, 50 pairs of the sunglasses will be released a week ahead of the official drop of the September 2016 collection. Through a link exclusively available on Instagram, J.Crew is offering the limited release to followers paying attention to the feed. Today, the retailer will post to Instagram Stories for the first time to tease the sale with photos of the sunglasses and messages to check back for more information. After the Stories teasers run, J.Crew will post an Instagram photo to its account with instructions on how to get one of the 50 pairs, selling for $128, through the photo and link to be shared on Tuesday.
To read the rest of this story, please visit Glossy.
More in Marketing
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu