You’ve heard it before: Marketers crave video. But what actually works, Tag Heuer Replica Watches and which channels and formats are the most effective in driving real business outcomes?
Agency and brand marketing executives gathered in Nashville at the first Digiday Video Marketing Summit to discuss the evolution of video advertising, sponsorships and branded content, and how leaders in the industry are making their video investments work. Digiday+ members can download an in-depth Event Briefing below, detailing highlights, key conversations and new tactics and strategies from the summit.
Key themes emerged over the course of the event.
Walled gardens are growing in OTT
OTT is the reality of video consumption. As MediaCom’s Charlie Fiordalis said, people aren’t just watching videos on a large screen; they watch on personal devices. That’s introduced problems with understanding data, but just because something is complicated doesn’t mean marketers shouldn’t address it.
It’s not just about 30-second spots
In a poll of 39 attendees, 54 percent said they produce 30-second videos the most compared to 5 percent with six seconds and 8 percent with 10 seconds. The rest selected a minute or more. But while 30 seconds is the most popular format, it doesn’t mean agencies should neglect other lengths.
Influencer marketing can work
Epic Signal’s Brendan Gahan titled his presentation, “Don’t Do Influencer Marketing,” but by that he meant don’t do it just for the sake of it, Cheap Tag Heuer Replica and don’t make the mistakes that many brands and agencies do when it comes to working with so-called influencers.
Digiday+ members can access the full Event Briefing below:
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.