5 Lackluster Brand Instagram Posts

Whether it’s begging for likes on Facebook or spouting bizarre non sequiturs on Twitter, brands are often tone-deaf when it comes to social media. They resort to forced, corny tactics in order to generate some kind – and kind – of consumer engagement. It isn’t a good look.

And it doesn’t stop at just Facebook and Twitter. Instagram has proven tricky for brands to figure out, especially for brands that don’t have particularly visually driven content to share.

But don’t take our word for it. Here are five recent examples of companies being Instaweak:


No one feels this way about gum, dude. And that is seriously revolting hashtag overload. Five out of five dentists hate this.


This basically looks like a third grader (or some stoned college kid) stuck a bunch of stickers all over a Denny’s ad. But if that’s what Denny’s was going for, then they nailed it. (Also, what’s with the weird passive-aggressive IHOP mention?)


The point of Instagram is to share beautiful, cool images, not super blurry pizza shots. Worse: this is hardly the only bizarrely out-of-focus Domino’s post, either. There are others.


Neither. One of them probably stands for “fugly” though.


Please remind us again what Nintendo, or Pikachu for that matter, has to do with cheesecake? There must be some weird statistic correlating Nintendo 3DS owners and cheesecake that we are unaware of.


More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.