While Facebook Live has been a boon for brands that emphasize customer experiences such as Dunkin’ Donuts, Benefit Cosmetics and the Metropolitan Museum of Art in New York City, finance companies are just beginning to explore its capacity as a marketing tool. Four weeks ago, asset management company T. Rowe Price launched an inaugural Facebook Live video with one of its financial planners. To the company, it’s a way to forge a stronger connection with customers, allowing them to feel connected to a bigger community that shares similar concerns about money.
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TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
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