Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

Innovation Hurdles in Six Seconds

Many companies struggle to remain innovative, and this can be a result of several factors.

At the Digiday Brand Summit last week, we asked several digital media executives to explain, in six seconds or less, what the biggest hurdles to innovating in digital media are. Be sure to hit the volume button in the upper left corner button to hear the responses.

Angela Courtin, chief content officer of Aegis Media Americas

Roger Wood, CEO of the Art+Data Institute

Heidi Browning, svp of strategic solutions at Pandora Radio

Matti Leshem, CEO at Protagonist

Image via Shutterstock

More in Marketing

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.