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More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
December 5, 2025
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
December 4, 2025
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
December 4, 2025
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
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